East Lansing Public Library FY2018 Action Plan

Date:  July 19, 2017

Mission statement:  

The East Lansing Public Library provides a place and resources where people gather to share information and ideas to enrich lives and foster community.

Focus Areas


 Providing opportunities for people to meet, share ideas and take part in the development of their community.


 Promoting learning and literacy in all forms to all ages.


 Working with partners toward a common goal.


 Creating an environment that is future-oriented, serves as good stewards of public resources and innovates the staff and community.


 Providing a space and the resources that spark creativity and an organization that is in step with industry trends.


  • Create and implement a patron-centric marketing plan.
  • Develop a brand and implement it in all aspects of the library -- services, programming, training.
  • Update the strategic plan.
  • Host the closing reception for the Michigan Library Association (MLA) Annual Conference on October 19.
  • Host the East Lansing Welcomes the World event.
  • Host the One Book, One Community author reception.
  • Host the 7th annual Books, Bites, and Bids fundraiser.
  • Promote sustainability via fundraising for solar panels for the library at the solar farm.
  • Install signage throughout public service area.
  • Continue to fundraise for the pop-up mobile library.
  • Host coffee with the library director.  Set up with the Friends of the Library.
  • Have a table at ELPS Curriculum Nights to promote the library and give out library cards.
  • Research, develop, and implement a material delivery/mailing service for homebound patrons.
  • Continue to offer the monthly Social Justice Reading Group and look for additional community partners to support the program.
  • Host a User Experience (UX) Coffee Hour in the library cafe.
  • Develop and send out preference emails to patrons -- get to know our patrons and personalize our email marketing.
  • Incorporate volunteers into other areas of library service, including programming and tech services.
  • Plan an estate planning workshop for the community with the Capital Region Community Foundation and an estate planner.
  • Analyze processes-starting with the process of getting a library card.
  • Investigate additional non-traditional collections.


  • Develop and implement organizational values and competencies.
  • Create and place signs in the languages the books are written in the Community Languages Collection; i.e. Spanish--Espanol, etc.
  • Add a sensitive topics page to elpl.org.
  • Evaluate and revamp the children’s, teen and adult summer reading programs.
  • Create and implement readers’ advisory plan.
  • Train programming staff to manage their own budgets.
  • Develop a parenting blog on Bibliocommons with links to helpful information, websites and also that highlights books from our Parent/Teacher collection.
  • Develop analysis skills in staff and create a culture of metrics use for telling our story, program and service implementation.
  • Evaluate and analyze effectiveness of current programs.
  • Create accountability measures for programming, services and staff.


  • Partner with the City of East Lansing (COEL) and MSU to develop and present Robot Week in September.
  • Establish a relationship with the Towne Courier and regularly promote ELPL programs and resources in it.
  • Investigate the need to expand the venues and locations in which children’s staff can offer library programming throughout the community.
  • Formalize and implement a school outreach plan for children’s staff.
  • Create more partnerships with MSU to promote, offer, and/or fund library programs and services.
  • Partner with the Kiwanis Club of East Lansing to secure program funding.
  • Partner through Therapy Dogs International (and/or related organizations) to offer regular Read to the Dogs programs.
  • Coordinate Tim Busfield’s Third Annual Performing Arts Warm-Up September 9 & 10 at ELPL.
  • Continue and grow our partnership with Wharton Center.  
  • Continue and grow our partnership with NCG.
  • Grow our partnerships with MacDonald Middle School, East Lansing High School, and Gateway Youth Services.
  • Create more partnerships with local teen organizations to promote, offer, and/or fund library programs and services.
  • Investigate using interns from MSU for assistance with analyzing our services.


  • Revamp how to apply and get a library card.
  • Update emergency guide and continue safety and security training for staff by the Security Team.
  • Create a Human-centered Design process for project and program feasibility.
  • Revamp the Programming Team.
  • Develop service plans for programming and plan programming for at least six-months out.
  • Implement quarterly technology training for all staff.
  • Implement core competencies for all staff.
  • Hire a marketing/development specialist.
  • Implement two mandatory staff in-service days per year.
  • Catalog items in maker studio to increase public awareness and accessibility.
  • Catalog and launch tool library collection.
  • Revamp the following collections: large print, science fiction, romance, and juvenile graphic novels.
  • Create and implement an Express Shelf for high demand titles.
  • Continue to digitize Local History collection and investigate feasibility of featuring digitized local history on elpl.org.
  • Train and mentor staff to use BiblioCommons to curate the collection.
  • Create more BiblioCommons content that is unique to the city/region/state.
  • Develop consistent avenues for positive staff recognition to continue to increase staff morale.
  • Research and establish a 30-day trial card for nonresidents.
  • Best Practices resources for Children's Reader Advisory.
  • Develop and implement “ticketing” system for non-emergency facilities and custodial needs.
  • Evaluate and update circulating hot spot collection.
  • Analyze the process of adding materials to the collection.


  • Identify what innovative services and programs our patrons want and need through user surveys and Harwood Institute techniques interviews.
  • Implement a six-month programming calendar.
  • Purchase and implement room scheduling software.
  • Purchase and implement staff scheduling software.
  • Analyze collection and usage one year after remodeling.
  • Identify additional metrics and statistics needed to further library’s action plan.
  • Review mobile sites from other libraries, as well as our own, and determine if purchase of a mobile app is needed.
  • Purchase and implement next generation self-service infrastructure.
  • Review options for payments at self-service locations (self checks, public printing) and determine if implementation is compatible with city’s system.
  • Develop best practices and staff workload-procedures for the DLA Wand.
  • Circulate Children’s Early Literacy iPads.
  • Repair exterior sign and upgrade to LED lighting.
  • Re-ignite and expand the Makers-in-Residence program.
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